Color Carton Labels Increase Product Visibility and Prevent Carton Damage
Manufacturers need color carton labels with photos because they have two costly problems: First, shoppers have difficulty identifying a product on a high shelf when the only visible packaging is a small, monochrome label on cardboard carton that is turned on its side and several feet away.
Second, when retail shoppers cannot see product details printed on a carton label, they tear open the carton to see what’s inside. Unfortunately, retailers and manufacturers whose products are sold in cartons and shipper packs on the shelves of DIY retail stores such as Lowe’s and Home Depot, or at warehouse stores like Sam’s Club and Costco, are suffering losses on a weekly basis because opened cartons cannot be sold.
By allowing manufacturers to make carton labels on-demand, in short-runs, a QuickLabel digital color label printer helps solve these problems. In just minutes, manufacturers can print carton labels on demand for each SKU and product. These carton labels can be printed with product photographs, product illustrations, and color brand logos to let shoppers see what is inside the box, identify the brand, and reduce the risk that consumers will damage merchandise by tearing boxes open.
The same QuickLabel printer that manufacturers use to print photographic carton labels also prints automatic identification and tracking information on carton labels: part numbers, lot codes, batch code, bar codes, purchase order, country of origin, lists of carton contents, and more.
Benefits of printing color carton labels with a QuickLabel printer:
Prevent Opened Boxes
A large label with full-color photos of carton contents shows customers exactly what is inside the box, so there is no need to tear open the carton.
Make Labels Visible from a Long Distance
Large-size color carton labels are visible from a long distance to shoppers who look up at store shelves. And, large barcodes on labels can be scanned from a distance by barcode scanners. With a QuickLabel printer, labels can be printed at up to 8.3” wide x 60” long (and you can rotate the print direction to take advantage of the length).
Color Labels for Warehousing
Color carton labels with photos, barcodes, part numbers, and other automatic identification information help pickers in distribution center warehouses to select the right product against work orders.
Carton Labels Create a Factory Seal
With an intact photographic, color carton label wrapping around the side of a carton and carton flaps, it is obvious to retailers, customers, and manufacturers alike whether or not the carton has been opened. By printing your own “factory seal” closure label, you can prevent unauthorized returns of opened products and returns of used products.
Color Carton Labels Increase Sales at P.O.P.
Manufacturers who sell large items at retail often have their products shelved on high racks. Large-size carton labels with product photographs and logos attract shoppers and raise awareness of products on high shelves and in store overhang areas.
Color Carton Labels Integrate Branding
Color carton labels communicate brand identity. Marketers can integrate brand artwork from advertising campaigns onto carton labels, and can match colors to other packaging and promotions.
Color Labels Meet Retailer Standards
On-demand label printing allows manufacturers to print color carton labels that easily meet retailer standards for product labels.